Corrina Hernandez
Meet Our Digital Media Strategist
Welcome! I’m passionate about creating impactful digital experiences that connect businesses with their audiences. With extensive experience in digital, video, and social media marketing, I specialize in crafting strategies that drive engagement, build brand identity, and achieve measurable results.
My journey began with a love for storytelling, which naturally evolved into producing compelling video content tailored to various platforms. From planning and production to post-editing and optimization, I’ve honed my expertise in creating videos that not only captivate but also align with platform algorithms for maximum reach.
In the ever-evolving world of social media, I thrive on staying ahead of trends, navigating algorithm changes, and finding innovative ways to help businesses stand out. I’ve successfully managed campaigns across multiple platforms, combining creative visuals with targeted strategies to boost engagement and build loyal communities.
Whether it’s developing SEO-friendly content, managing social media ads, or creating engaging videos, my goal is to help businesses tell their story and connect with their audience in meaningful ways. Let’s make your brand shine!
Experience
Care Synergy / 2022 - 2024
Corvid Productions / 2019 - Present
Luminate Home Loans / 2021 - 2022
Nova Home Loans / 2018 - 2021
Jeffco Open Space / 2015 - 2018
Motorcycle Rider News / 2007- 2017
Comprehensive Marketing Expertise
The following skills ensure high-quality, purposeful, and results-driven content that resonates with your audience and achieves your business objectives.
Social Media Marketing Skills
- Content Creation & Curation
- Crafting engaging posts tailored to target audiences
- Designing eye-catching graphics and visuals
- Producing high-quality videos optimized for social platforms
- Platform Expertise
- In-depth knowledge of Facebook, Instagram, LinkedIn, Twitter, and YouTube algorithms
- Experience with emerging platforms and trends
- Strategic Planning
- Developing comprehensive social media strategies
- Aligning campaigns with business goals and marketing objectives
- Scheduling and managing content calendars
- Paid Advertising
- Creating targeted ad campaigns on social media platforms
- Conducting audience research and segmentation
- Optimizing ad performance to maximize ROI
- Engagement & Community Management
- Building and nurturing online communities
- Responding to comments and messages promptly
- Encouraging user-generated content and fostering brand loyalty
- Analytics & Reporting
- Tracking performance metrics (engagement, reach, impressions, CTR)
- Analyzing data to refine strategies
- Creating detailed performance reports
- SEO & Hashtag Optimization
- Using SEO principles to enhance post visibility
- Researching and applying relevant hashtags for wider reach
- Collaboration & Networking
- Partnering with referral organizations to expand audience reach
- Tagging collaborators and affiliates for increased visibility
- Coordinating with creative teams to ensure cohesive branding
- Event Promotion
- Creating and managing Facebook events
- Designing campaigns around upcoming events, including organic and paid promotions
- Utilizing email campaigns to complement social media efforts
- Trend Spotting & Adaptation
- Monitoring industry trends and platform updates
- Adjusting strategies to align with new best practices
Video Marketing Skills
- Pre-Production Planning
- Concept development and scripting
- Storyboarding and visual planning
- Identifying target audience and aligning content with goals
- Video Production
- Operating professional cameras and recording equipment
- Directing and capturing high-quality footage
- Managing lighting, audio, and set design for optimal visuals
- Post-Production Expertise
- Video editing with industry-standard software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Adding animations, transitions, and special effects
- Color grading and audio enhancement for polished results
- Platform Optimization
- Formatting videos to meet specific platform guidelines (e.g., Instagram Reels, YouTube Shorts)
- Ensuring videos are mobile-friendly and visually appealing
- Incorporating subtitles for accessibility
- Video SEO
- Optimizing video titles, descriptions, and tags for searchability
- Crafting compelling thumbnails to increase click-through rates
- Embedding videos in websites to improve SEO ranking
- Storytelling & Branding
- Communicating brand identity through compelling narratives
- Highlighting company values and missions in video content
- Creating testimonials, behind-the-scenes, and educational videos
- Analytics & Insights
- Tracking video performance metrics (views, engagement, retention rates)
- Using analytics to refine future video strategies
- Reporting ROI on video marketing efforts
- Cross-Platform Distribution
- Scheduling and sharing videos across social platforms
- Repurposing long-form videos into shorter clips for additional reach
- Embedding videos in email campaigns and websites
- Live Video Production
- Hosting live events on platforms like Facebook Live, Instagram Live, and YouTube
- Engaging with audiences in real-time through Q&A sessions and webinars
- Managing technical aspects of live streaming
- Collaboration & Teamwork
- Working with clients and teams to align vision and execution
- Coordinating with graphic designers and content creators
- Partnering with influencers or brand ambassadors to amplify reach
- Creative Adaptability
- Producing videos for diverse needs (advertisements, product demos, event highlights)
- Staying current with video marketing trends and technology
- Experimenting with new formats like 360° video and AR/VR experiences
Content Writing Skills
- Creative Writing
- Crafting engaging and original content tailored to target audiences
- Developing compelling headlines and introductions
- Storytelling to connect with readers on an emotional level
- SEO Expertise
- Incorporating targeted keywords naturally into content
- Writing meta descriptions, alt text, and optimized titles
- Conducting keyword research and implementing best practices
- Content Strategy
- Creating content calendars and planning campaigns
- Aligning content with business goals and audience needs
- Repurposing content for different platforms (blogs, social media, email, etc.)
- Technical Writing
- Simplifying complex ideas for easy comprehension
- Creating user manuals, guides, and FAQ sections
- Writing in-depth technical articles and white papers
- Blog Writing
- Researching topics thoroughly to produce authoritative content
- Crafting reader-friendly blog posts with clear structure and flow
- Including visual elements (images, infographics, videos) to enhance readability
- Social Media Copywriting
- Writing short, attention-grabbing captions
- Incorporating relevant hashtags and trending topics
- Tailoring tone and style for each platform
- Email Marketing Content
- Writing persuasive email subject lines and CTAs
- Creating newsletters that provide value and maintain engagement
- Personalizing content to nurture leads and drive conversions
- Brand Voice Development
- Maintaining consistent tone and style across all content
- Adapting voice to fit audience demographics and preferences
- Building a recognizable and trustworthy brand identity
- Editing and Proofreading
- Ensuring grammatical accuracy and polished text
- Revising content for clarity, tone, and impact
- Applying feedback to improve content quality
- Analytical Insights
- Monitoring performance metrics to assess content effectiveness
- Using data to refine strategies and improve engagement
- Testing headlines, CTAs, and content formats for optimization
- Long-Form Content Creation
- Writing in-depth articles, case studies, and eBooks
- Structuring content for readability and logical flow
- Incorporating visuals, statistics, and examples to enrich content
- Call-to-Action Crafting
- Creating compelling CTAs that drive user action
- Strategically placing CTAs to maximize conversions
- Testing variations to determine effectiveness
- Research Skills
- Conducting market research to understand audience needs
- Verifying information from credible sources
- Staying updated on industry trends and news
- Content Distribution
- Optimizing content for specific channels (web, social, print)
- Collaborating with design and marketing teams for cohesive campaigns
- Sharing content through email, blogs, and social media for maximum reach
Programs and Tools Expertise
Social Media Management Platforms
- Hootsuite
- Buffer
- Sprout Social
- Social Pilot
Graphic Design Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
Video Editing and Production Tools
- Adobe Premiere Pro
- Final Cut Pro
- DaVinci Resolve
- iMovie
Content Management Systems (CMS)
- WordPress
- Wix
- Squarespace
- HubSpot CMS
Email Marketing Platforms
- Mailchimp
- Constant Contact
SEO and Analytics Tools
- Google Analytics
- Google Search Console
- SEMrush
Project Management and Collaboration Tools
- Trello
- Asana
- Monday.com
- Wrike
Customer Relationship Management (CRM) Tools
- Salesforce
- HubSpot CRM
Writing and Editing Tools
- Grammarly
- Microsoft Word
- Google Docs
Presentation and Design Tools
- Microsoft PowerPoint
- Google Slides
- Prezi
- Keynote
Next Steps...
Don't let your competition pass you by, call or email to get started on your next project.
Send email or call 720.290.6121