The Power of Personalization in Social Media
While beautifully designed graphics and informative posts are essential for showcasing your business and sharing helpful tips, the most engaging content always involves real people. Posts featuring your team—whether behind the scenes, participating in team-building activities, or introducing staff members—resonate deeply with your audience. These personalized glimpses humanize your brand, building trust and fostering stronger connections. From likes to meaningful comments, this type of content consistently garners higher engagement, proving that your people are your most valuable asset in social media marketing. Let me help you bring their stories to life and strengthen your online presence.
Organic Social Media Posts
Organic social media posts are unpaid content that you share with your followers to engage, inform, and connect. These posts include updates, stories, photos, videos, and other content that reflect your brand’s personality and values. Unlike paid advertisements, organic posts rely on authentic engagement, encouraging likes, shares, and comments to expand your reach. They are an essential part of building relationships with your audience, fostering loyalty, and creating a genuine connection with your community. By focusing on meaningful, high-quality content, organic social media can help you establish a strong and trustworthy presence.
Promoting events on Facebook is essential for building awareness and driving attendance. Starting two months in advance, I scheduled consistent weekly posts to create anticipation and kept the event top-of-mind for the audience. As the event approached, I increased the frequency of posts to maximize visibility. I carefully selected images designed to grab viewers' attention and encourage engagement. To optimize post performance, I placed the event link in the comment section rather than the main post. This strategy avoids Facebook’s tendency to penalize posts with outbound links, as platforms prefer to keep viewers engaged on-site. By hiding the link from algorithms, the post maintains visibility while still providing easy access to event details. Additionally, I created a dedicated Facebook event page and supported the campaign with targeted emails, ensuring a well-rounded promotional strategy that drives engagement and attendance.
Results
Impressions 438
Reach 423
Reactions 19
The Power of Recognizing Relevant National Days
Recognizing National Days that align with your business is a powerful way to connect with your audience and highlight the values your organization embodies. For example, celebrating National Caregiver Day not only showcases your appreciation for caregivers but also reinforces your commitment to the community you serve. Using photos of "real" people—whether it’s your team, caregivers, or those impacted by their work—drives authentic engagement. Personalized content resonates deeply, creating meaningful connections and encouraging likes, shares, and comments. By aligning your posts with relevant National Days and featuring the people behind your mission, you create a genuine and engaging presence that sets your brand apart.
Results
Impressions 292
Reach 291
Reactions 5
Video Content Reigns on Social Media
Social media platforms, including Facebook, prioritize video content over photos and text-based posts. Videos are more engaging, keeping viewers' attention longer and encouraging interaction through likes, comments, and shares. Platforms recognize this and boost the visibility of video posts, ensuring they reach a broader audience. Sharing a video, like the one featured here, not only highlights your message in an engaging way but also aligns with platform algorithms that favor dynamic, visual storytelling. Incorporating videos into your social media strategy is essential for maximizing reach, boosting engagement, and staying ahead in the digital landscape.
Results
Impressions 222
Reach 203
Interactions 6
Plays 229
The Power of Partnering and Community Engagement on Social Media
Partnering with referral partners and tagging them in your posts is a highly effective way to expand your reach. By including their audience, you increase views and engagement, amplifying the impact of your content. Using photos taken at events—like the snowcone social shown here—adds a personal and relatable touch that resonates more with viewers than stock images. Highlighting your business’s involvement in community activities, whether through educational events, socials, or other outreach efforts, demonstrates your commitment to the community and your integration within it. This approach not only strengthens your brand’s image but also fosters trust and loyalty by showing that your company genuinely cares about the people it serves.
Results
Impressions 669
Reach 587
Reactions 15
Shares 5
The Importance of Paid Ads on Social Media
Paid ads on social media are a powerful tool for reaching a broader audience and achieving specific marketing goals. They are particularly effective for promoting events, launching new products or services, or increasing brand awareness. Understanding your target audience is essential to maximize the return on investment; this includes knowing their demographics, interests, and online behavior. By tailoring your ads to the right audience, you ensure your content resonates and drives meaningful engagement. Paid ads are especially valuable when organic reach alone isn’t enough to meet your objectives, as they allow you to bypass algorithm limitations and get your message directly in front of potential customers. A well-planned social media ad campaign can significantly boost visibility, attract new followers, and drive measurable results for your business.
Maximizing Reach with Paid Video Ads on Facebook
To drive success for our fundraising event, I strategically incorporated video content into our paid Facebook ad campaign, knowing that platforms like Facebook prioritize video over photos or text. I carefully selected the target audience to ensure the ad reached those most likely to engage, and despite only putting $50 behind the ad, it generated a large audience and contributed to the event's success. Alongside the paid ad, I posted organic video and graphic content to further boost visibility and engagement. I utilized relevant hashtags to enhance the ad’s reach and tagged our affiliate partner to tap into their audience as well. Additionally, I created a dedicated Facebook event page and aligned an email campaign with the ad content to provide a cohesive, multi-channel promotional strategy. This holistic approach helped maximize awareness and drive participation in the event.
Results
Impressions 7,460
Reach 6,427
Link Clicks 134
Plays 3,859
Amount Spent $50
Targeted Video Ad for Volunteer Recruitment
This paid video post was designed to recruit more volunteers in a specific town. By focusing on a highly targeted audience, we ensured the message reached individuals most likely to engage and take action. The video format was chosen to maximize visibility and appeal, as social media platforms prioritize video content. This strategic approach successfully resulted in an increase in volunteer sign-ups, demonstrating the effectiveness of combining targeted advertising with engaging video content.
Results
Impressions 10,505
Reach 6,296
Link Clicks 141
Amount Spent $100